The key environmental factors

Whenever we talk about where’s coffee is the best, the first image flash into our mind would be the name “Cataracts. ” For the key environmental factors that affect the success of its products in Macaw: Demographic Years ago, Cataracts started up in Macaw. It had been a trend to try the Cataracts coffee. Almost everyday a queue of students was lined up in front Of the shop at that period Of time. However, after a while, the tide was quenched. So we can see that the Cataracts does not really focus its market on students actually. Indeed, one of its main target markets is those labor force.

We are able to recognize that all of the products of Cataracts, charge high prices. Its target customers are adults that can afford the prices. Furthermore, we can notice that some of its customers would be the tourists passed by since the shop is located in a sightseeing spot. Probably, Cataracts expects more male customers instead of female. It is very obvious that female customers would not prefer its cakes and coffee with such high fats and calories. Economic After the Asian Crisis, consumers in Macaw spend even more carefully. Cataracts needs to provide coffee of higher quality with more reasonable rice.

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Cataracts is attracting increasing numbers of local customers as well, mainly upwardly mobile white-collar workers, who are more willing to spend. Approximately 70% of Cataracts’ customers fall into this category. Others are the tourists due to the individual visit scheme. Although Cataracts attract some white-collar workers and tourists, Macaw people spending on food and drink has declined starting from the past several years. Cataracts needs to pay attention on this change and make suitable adjustment so as not to affect the sales of its coffee. Cultural

Most often a business will adjust its products to meet the need of different groups of people at different places. As in Macaw, Struck also noticed the tastes and preferences Of Macaw people, and actually, Macaw people do not prefer as much coffee as western people do. So Struck offers more tea- based and juice-based drinks, and they turn out to be very popular. Also, Struck used to offer large outside seating areas in other places, but as Macaw people prefer more to sit inside stores, Struck also reduced its outside seating area in order to meet the tastes of Macaw people.

Culture is a ere important element affecting the success of a business. Technological Coffee in Cataracts is made with 4 special but simple fundamentals steps. Firstly, use the right proportion of coffee to water. Second, the brewing process is short; third, use flesh, cold water heated to just off the boil; fourth, use fleshly ground coffee. Customers, besides, having coffee and flesh food in the shop, Cataracts also provides to go service and bottled coffee drinks which have different tastes like: hazel nut, mocha, vanilla, caramel, etc.

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